With a partnership with skateboarding brand DC, the cool kids make an awesome video with the usual rap theme. Directed by Bryan Barber. Fast cars, neon scene, fly girls, and nice kicks. Part 1 of 2 videos by the DC brand.
The following music video is actually an advertisement. It contains awesome vehicular hoonage, a fresh beat, dope lyrics, and the excessive use of both fluorescent bulbs and baby-oil-lathered ladies all in a blatant but cleverly crafted marketing scheme to see products.